Campaign and accompanying training program for a safer nightlife in Baden-Württemberg
Have more fun partying through highly trained safety-minded staff.
Be(a)ware together.
Things run more smoothly when you have less to worry about. We advise, support and train nightlife employees to ensure that good vibes prevail. Our vision: 100% trained establishments in Baden-Württemberg.
Campaign content
& background
Our wish: Be(a)ware through the night. When partying, everyone should feel safe and comfortable. Partying should be fun, relaxed, free and wild. Unfortunately, many factors hinder people from celebrating freely without being disturbed because their boundaries are not respected, but rather violated through harassment. The light-hearted mood drops down to zero and people end up going out less or not at all, even if they would like to.
Nightlife has become increasingly plagued by harassment, assault and violence. This is where the campaign by the Ministry for Society, Health and Integration enters the scene. The Coordination Office for More Nightlife Safety was set up specifically to use statewide structures and implement training concepts locally. In coordination with 14 counseling centers from Baden-Württemberg, training and counseling for more nightlife safety is provided as widely as possible throughout the State.
The counseling centers against violence are the local stakeholders, the key contacts for women affected by violence. They also refer to other, competent counseling centers, if necessary.
The trainers at the counseling centers use the be(a)ware campaign to link up with existing structures and ensure that employees are more confident in their conduct, as well as imparting knowledge about local and statewide counseling and support services.

Be(a)ware people like you & me
- You can participate as…
- party host
- club owner
- bar tenant
- dance school operator
- festival organizer
- club member, such as someone who organizes a Carnival party
You and your team are invited and encouraged to join the nationwide campaign. And it costs you nothing, just time for training and its implementation.